An independent studio for design, type and software.
Intro
GuusLab was founded in Maarssen in 2023. The studio works across identity, typeface design, print and software, and takes projects from the first drawing to the finished object.
Work is accepted in small numbers. Each project is handled by one person from beginning to end.
Disciplines
- Identity and design systems
- Variable typeface design
- Product and interface design
- Print production
- Software and infrastructure
Approach
- Continuity
- The hand that draws the mark writes the code and configures the server it runs on. An idea is never translated, only carried forward.
- Completion
- Typefaces are drawn, exported and installed. Interfaces are designed and deployed. Print is specified and supervised on press. A project is finished when it is in use.
- Scale
- A studio of one is a deliberate limit. Fewer projects, closer attention, no work produced solely to be approved.
Practice
Design in Figma and Adobe Creative Cloud. Type drawn in Glyphs. Software built in Next.js, TypeScript and Rust.
The studio's products run on its own hardware, maintained in house. Nemi, a workspace for files, is the largest of them.
