Principles
- 01
One person, full stack.
Design, code, and infrastructure are one conversation. No handoffs, no interpretation loss. The person drawing the pixel is the person shipping the pixel.
- 02
Ship things, not decks.
Every week should produce something a real person can use. A moodboard is a warm-up; a working prototype is the work.
- 03
Taste is a technology.
Choosing what to leave out is harder than choosing what to add. The studio optimises for the feeling you get on second use, not first glance.
- 04
Own the whole seam.
From brand to database. If GuusLab is responsible for a product, GuusLab is responsible for every edge of it.
- 05
Small, not scaled.
The studio stays one person on purpose. The unit of scale is quality per shipped surface, not headcount.
- 06
European by default.
Files, servers, and jurisdiction in Europe. GDPR isn't a constraint; it's the baseline.
How a project runs
A typical GuusLab project moves in four overlapping phases, not stages: shape, make, ship, polish. The first three happen in parallel almost from day one. Polish never really stops. It's what separates a product from a demo.
What the studio is currently building
All of GuusLab's attention is on Nemi right now, an all-in-one file platform. Alpha is live internally. Invite-only beta opens in Q2 2026, with public beta rolling out between Q3 and Q4 2026.
Work with GuusLab
GuusLab occasionally takes on a single external project per quarter. If that sounds like yours, get in touch via the contact page.