GuusLab — About
================

ONE LINE

GuusLab is an independent studio for design, type and software, founded in
Maarssen, Netherlands, in 2023.

SHORT (about 60 words)

GuusLab is an independent studio in the Netherlands, founded in 2023. The work
runs from brand systems and variable typefaces to full products with the
infrastructure underneath them. No handoffs between departments, because there
are no departments. What gets designed gets built, and what gets built gets
maintained.

LONG (about 150 words)

GuusLab is an independent studio for design, type and software, founded in
Maarssen in 2023. The studio works across identity, typeface design, print and
software, and takes projects from the first drawing to the finished object.

Work is accepted in small numbers. Each project is handled by one person from
beginning to end: the hand that draws the mark writes the code and configures
the server it runs on.

The studio also makes its own products, which run on its own hardware. Nemi is
a workspace for files: ten apps under one account. Jet is the console that
builds and deploys everything the studio runs. Stride, the newest, is a site
builder in one binary. The studio's typeface, GuusLab Sans, is a variable font
drawn in house, weight 100 to 900.


FACTS

Name            GuusLab
Founded         2023
Based in        Maarssen, Netherlands
Founder         Guus Kaashoek
Disciplines     Identity and design systems
                Variable typeface design
                Product and interface design
                Print production
                Software and infrastructure
Products        Nemi (nemilab.com)
                Jet (jet.guuslab.com)
                Stride (npm: @guuslab/stride)
Typeface        GuusLab Sans, variable, weight 100 to 900
Website         https://guuslab.com
Press contact   guus@guuslab.com


SPELLING

GuusLab is written as one word, capital G and capital L. Not Guuslab, Guus Lab
or GUUSLAB. The products are Nemi, Jet and Stride, in sentence case.
